I’m sure we can all agree, receiving a call from a scammer is a very personal matter.
We carry around our cellphones because they’re a source of comfort, trust, and security, often reserving phone calls only for people we know. When a scammer calls and invades that trust, often calling with bad intentions and personal information about you, it’s a significant invasion of privacy.
Scammers call potential victims with goals to steal their money, identity, or time — but the scammer’s main objective is to induce a state of fear and make you panic. People become easily pressured and react without careful consideration when they’re in intimidating situations, making rash decisions they otherwise wouldn’t. The target audiences for scamming are becoming more diverse as the techniques become more invasive; scammers are finding ways to target just about every age, education level, and income bracket.
Unfortunately, once people realize they’re being scammed, it’s often too late and the damage is already done. Scam calls are hard to trace and it’s almost impossible to get your money back once it’s been transferred. The key is to avoid vulnerability by spotting the signs of the scam before you become the victim.
While my social issue clock hooks the viewer in by demonstrating the exploitative, personal nature of scam call fraud, my senior exhibit will interactively teach them how to avoid scam call vulnerability. Visual communication design can bring attention to the issue in a non-threatening, easily digestible way. Only by paying attention can you prevent yourself from falling victim to the scammer’s trap.